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El Cybertruck de Tesla: ¿un fracaso anunciado?

6 de diciembre de 2023
CyberTrack - Tesla

El Cybertruck de Tesla: ¿un fracaso anunciado?

CyberTrack - Tesla
Imagen Publicitaria sitio Tesla de España oficial.

Introducción:

En 2019, Tesla presentó el Cybertruck, una camioneta eléctrica futurista que prometía revolucionar el mercado. Sin embargo, tres años y medio después, el Cybertruck sigue siendo una promesa más que una realidad. El precio, los retrasos y los desafíos de producción masiva han puesto en duda el éxito del Cybertruck. En este artículo, analizaremos los factores que podrían llevar al fracaso de esta camioneta eléctrica.

Precio

Uno de los principales obstáculos para el éxito del Cybertruck ha sido su precio. Cuando se anunció en 2019, el Cybertruck tenía un precio base de $39,900 dólares. Sin embargo, el precio final ha subido a entre $60,990 y $99,990 dólares, lo que lo convierte en una de las camionetas eléctricas más caras del mercado. El alto precio del Cybertruck ha decepcionado a muchos potenciales compradores. En un estudio reciente, el 60% de los encuestados dijo que el precio era un factor importante que les impedía comprar el Cybertruck.

Elon presentando CyberTruck la camioneta e de Tesla
Elon Musk 2019 CyberTruck - Tesla (Photo by FREDERIC J. BROWN / AFP)

Retrasos

El Cybertruck también ha sido víctima de retrasos. La producción estaba inicialmente prevista para comenzar en 2021, pero se retrasó hasta 2023. En la actualidad, la producción todavía está en marcha y se espera que sea limitada en 2023 y 2024. Los retrasos han generado frustración entre los compradores que han reservado el Cybertruck. Muchos de ellos han tenido que esperar años para recibir su camioneta. Desafíos de producción masiva Tesla también enfrenta desafíos importantes para fabricar el Cybertruck a gran escala. La camioneta tiene un diseño único que requiere nuevos procesos de producción. Tesla ha tenido que invertir en nuevas fábricas y equipos para poder fabricar el Cybertruck. Los desafíos de producción masiva podrían limitar el suministro del Cybertruck y aumentar su precio.

Conclusión

Uno de los principales obstáculos para el éxito del Cybertruck ha sido su precio. Cuando se anunció en 2019, el Cybertruck tenía un precio base de $39,900 dólares. Sin embargo, el precio final ha subido a entre $60,990 y $99,990 dólares, lo que lo convierte en una de las camionetas eléctricas más caras del mercado. El alto precio del Cybertruck ha decepcionado a muchos potenciales compradores. En un estudio reciente, el 60% de los encuestados dijo que el precio era un factor importante que les impedía comprar el Cybertruck.

CyberTruck en exhibición en la sala de exposición de Tesla en Buena Park, California, el domingo 3 de diciembre de 2023.
CyberTruck en exhibición en la sala de exposición de Tesla el domingo 3 de diciembre de 2023. (Foto AP/Richard Vogel) (ASSOCIATED PRESS)
Imagen utilidades Cybertruck (Carga afuera)
Imagen utilidades Cybertruck (Carga adentro)
Imagen utilidades Cybertruck (Carga cerrado)

En tu opinión, ¿el Cybertruck de Tesla es un fracaso anunciado?

¿Crees que Tesla podrá superar los desafíos que enfrenta el Cybertruck?

Los leemos en los comentarios

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